EDITORIAL 20 October 2025

This Diwali boost, signs of revival in consumption sentiment

Source: Indian Express

Context & The Gist

Recent data on automobile sales (two-wheelers, passenger vehicles, and tractors) and UPI transactions suggest a potential revival in domestic consumption sentiment, spurred by factors like GST rate cuts, income tax exemptions, low inflation, and a good monsoon. This article analyzes the drivers behind this trend and its implications for the Indian economy, particularly in light of global trade challenges.

Key Arguments & Nuances

  • Positive Sales Data: Automobile sales, particularly tractors, have shown significant growth, indicating increased demand.
  • Festival Season Impact: The early onset of the festival season (Navratri and Diwali) is contributing to the increased consumption.
  • Government Policies: GST rate reductions on automobiles and tractors, coupled with income tax exemptions, have increased disposable income.
  • Macroeconomic Factors: Falling inflation and a good monsoon are boosting rural incomes and purchasing power.
  • Offsetting Trade Concerns: The government is relying on a recovery in domestic consumption to counter the negative impact of trade barriers imposed by the US.

UPSC Syllabus Relevance

  • GS Paper III: Economy - Growth and Development, Government Policies & Interventions, Inflation, GST.
  • GS Paper II: Governance - Government policies and their impact on the economy and citizens.
  • GS Paper I: Indian Society - Impact of economic changes on rural incomes and consumption patterns.

Prelims Data Bank

  • GST Rates: Reduction from 28% to 18% on small cars and two-wheelers; from 12% to 5% on tractors (effective September 22, 2024).
  • Income Tax Exemption: Individuals earning up to ₹12 lakh annually are exempt from paying income tax.
  • Inflation Rate: Consumer Price Inflation (CPI) fell to a 99-month low of 1.5% year-on-year in September 2024.
  • UPI Transactions: Annual growth of 20.6% in September 2024.

Mains Critical Analysis

The observed increase in consumption is a positive sign for the Indian economy, which has been facing headwinds from global trade tensions. The government's proactive measures, such as GST rate cuts and income tax exemptions, have played a crucial role in boosting disposable income and stimulating demand. However, it is essential to assess whether this revival is sustainable or merely a temporary phenomenon driven by the festival season.

Challenges

  • Global Economic Slowdown: A global recession could dampen export growth and negatively impact domestic investment.
  • Rural Distress: Despite a good monsoon, underlying issues of rural debt and agricultural distress could limit sustained consumption growth.
  • Inflationary Pressures: A resurgence in global commodity prices could reignite inflationary pressures, eroding purchasing power.

Opportunities

  • Investment in Infrastructure: Increased government spending on infrastructure projects can create jobs and boost demand.
  • Financial Inclusion: Expanding access to financial services can empower more households to participate in the consumption cycle.
  • Manufacturing Sector Growth: Promoting domestic manufacturing can reduce reliance on imports and create employment opportunities.

Value Addition

  • NITI Aayog’s Strategy for New India @ 75 (2018): Emphasized the importance of boosting domestic consumption as a key driver of economic growth.
  • RBI’s Monetary Policy: The Reserve Bank of India’s accommodative monetary policy stance has helped to keep interest rates low, encouraging borrowing and investment.
  • Quote: “Consumption is the bedrock of the Indian economy. Sustained growth requires a virtuous cycle of rising incomes, increased demand, and greater investment.” – Dr. Arvind Subramanian, Former Chief Economic Advisor to the Government of India.

The Way Forward

  • Immediate Measure: Continue monitoring key economic indicators (sales data, inflation, UPI transactions) to assess the sustainability of the consumption revival.
  • Long-term Reform: Implement structural reforms to address underlying issues of rural distress, improve infrastructure, and promote manufacturing sector growth. Focus on skill development and employment generation to ensure inclusive growth.

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